Heejin Baik, UX Researcher
Hello! I’m Heejin Baik, a Seattle-based UX Researcher dedicated to creating meaningful, user-friendly experiences that bridge the gap between people and technology
Skills and Expertise
Core Research Skills
Skilled in designing and executing mixed-methods research plans—such as qualitative interviews, surveys, usability testing, and A/B testing—that align with project goals and uncover insights into user needs and behaviors to directly influence product and UX decisions
Business Impact
Experienced in crafting strategies that optimize customer journeys and engagement, aligning user goals with business objectives to drive customer satisfaction and loyalty
Collaboration & Communication
Strong collaborator and communicator with the ability to present research insights and recommendations to diverse audiences, including leadership in order to foster user-centered, data-driven decision-making
Research Projects
Discovery Research for Wisely - Payments
Advocating for user needs with scalable, impactful solutions
Heuristic Evaluation and Focus Group for MasterTax
Persuading stakeholders to pivot direction toward a more user-friendly and cost-effective solution
Usability Test for Wisely - Card Orders
Driving user-centered solutions to reduce costs and optimize operations
Interview Assignment
As part of an interview assignment, I completed a quick heuristic evaluation on a task and software of my choice.
Assignment: Choose a software that serves a technical audience and conduct a heuristic review of one key task (for example “A software developer proposing a code change on GitHub”).
Document your review in a mini report as you would if you were presenting it to stakeholders.
Ultimate Beneficial Owners: Discovery and Usability Research
Driving Impact Through Cross-Departmental Collaboration
COMING SOON