Heejin Baik, UX Researcher
Hello! I’m Heejin Baik, a Seattle-based UX Researcher dedicated to creating meaningful, user-friendly experiences that bridge the gap between people and technology
Skills and Expertise
Core Research Skills
Skilled in designing and executing mixed-methods research plans such as qualitative interviews, surveys, usability testing, and A/B testing that align with project goals and uncover insights into user needs and behaviors to directly influence product and UX decisions
Business Impact
Experienced in crafting strategies that optimize customer journeys and engagement, aligning user goals with business objectives to drive customer satisfaction and loyalty
Collaboration & Communication
Strong collaborator and communicator with the ability to present research insights and recommendations to diverse audiences, including leadership in order to foster user-centered, data-driven decision-making
Research Projects
Discovery Research for Wisely - Payments
Advocating for user needs with scalable, impactful solutions
Heuristic Evaluation and Focus Group for MasterTax
Persuading stakeholders to pivot direction toward a more user-friendly and cost-effective solution
Usability Test for Wisely - Card Orders
Driving user-centered solutions to reduce costs and optimize operations
Rapid Usability Validation for a Global Scientific Organization
Validating design direction to reduce risk before development
Unmoderated Usability & Post Task Survey Analysis for a Global Payment Company
Identifying drop-off risks before scaling a new payment method
Discovery Research & Concept Validation for an EdTech Startup
Informing a product pivot through user-centered discovery research