Heejin Baik

UX Researcher ∙ Seattle, WA

PROFILE SUMMARY

• Empathetic UX Researcher & Content Strategist with 4 years of experience leading end-to-end

  qualitative and mixed-methods research to drive product strategy, improve user experiences, and

  create sustainable content frameworks.

• Passionate about creating clear, useful, and empowering digital experiences that support both user

  needs and organizational goals.

WORK EXPERIENCE

Griselda Labs

– Freelance UX Researcher

Remote | June 2025 – Present

● Led discovery research and content strategy for education and healthcare apps

● Conducted stakeholder interviews, user interviews, and exploratory research to uncover user

needs, pain points, and product opportunities

● Conducted content audits to identify gaps and opportunities

● Synthesized findings into actionable content goals and success metrics

● Supported content planning and governance across product teams

ADP

– UX Researcher

Pasadena, CA | Oct 2021 – Jul 2024

● Led end-to-end UX research and content improvement strategies for Wisely and Tax Products

● Designed and conducted comprehensive qualitative research studies including user interviews,

usability testing, focus groups, diary studies, field studies, journey mapping, and persona

development to optimize user experience and inform content decisions

Analyzed Customer Feedback & Metrics

● Delivered insights that influenced key product decisions for Wisely workflows leading to a 30%

increase in user satisfaction and a 15% reduction in errors and penalties

● Led a mixed-methods project that proposed solutions projected to save $1.5 million in Wisely

card orders

Synthesis of Data & Insights

● Consolidated data from diverse research activities developing comprehensive insights to

inform strategic decisions at ADP

Stakeholder Communication

● Presented complex findings to senior stakeholders, ensuring insights were actionable and

aligned with business goals

Content Strategy

● Delivered insights that improved content clarity and reduced user errors by 15%.

● Facilitated workshops and presented findings to senior stakeholders to align content with

business goals

● Proposed structured content solutions projected to save $1.5M in operational costs

UX Research Coordinator

ADP | May 2019 – Jun 2020

● Managed research logistics and participant recruitment for 20+ studies

● Supported content testing and usability frameworks that improved product-market fit

● Collaborated with cross-functional teams to align content strategy with user needs.

Be-Un Consulting

– Service Design Consultant (Apprenticeship)

Jan 2020 – Sept 2022

● Designed and executed mixed-method research for organizational and cultural improvements

● Synthesized insights into compelling narratives that guided content and operational strategy

Education

University of California, Los Angeles (UCLA)

– B.A. in Study of Religion (2006)

Lund University, Sweden

– Education Abroad Program (2004–2005)

ADDITIONAL TRAINING
UC Davis Extension – Quantitative Research (2024)
Deque University – Accessibility Training (2024)
Udemy – Cybersecurity Awareness Training (2024)
LinkedIn Learning – Foundations of UX Research (2024), Using AI in Research Projects (2024)

RELEVANT SKILLS
Research and Analysis:
Quantitative & Qualitative Research (U&A, Segmentation, Conjoint, Concept Testing, Pricing Studies), Mixed-Methods Research (Usability Testing, Surveys, Behavioral Data Analysis), Journey Mapping, Persona Development, Customer Feedback Analysis

Data Analysis & Tools:

• Statistical Analysis: Excel (Pivot Tables, Regression, Factor & Cluster Analysis)
• Research Platforms: Qualtrics, UserTesting, Optimal Workshop, Maze, SurveyMonkey
• Collaboration & Design Tools: Figma, Miro, Pendo, Dovetail

Project Management & Collaboration:

• Cross-Functional Collaboration (Product, Design, Engineering, Data Science)
• Stakeholder Presentations & Research Strategy
• Agile Methodology & Product Lifecycle Research