• Conducted end-to-end UX research to improve multiple pages and features within Wisely (prepaid debit card for employees and consumers) and Tax Products completing each project within a 6-week cycle

  • Boosted internal tax processor satisfaction, elevating NPS scores from 30 to 50

  • Optimized multiple workflows within Wisely, leading to a 15% reduction in errors, penalties, and interest for ADP

  • Achieved a 30% increase in user satisfaction for multiple pages and features, as measured by pre-and post-assessment scores

  • Orchestrated a mixed-methods research project that proposed multiple solutions, resulting in a projected savings of $1.5 million for ADP on Wisely card orders.

  • Conducted over 50+ user interviews

  • Presented complex research findings to senior stakeholders, ensuring that insights were actionable and aligned with business priorities

Successfully managed dual roles by covering for a colleague on maternity leave, effectively handling the research responsibilities of a two-person job and ensuring seamless project continuity and team productivity